A friend and former colleague of mine opened up his own photography practice and asked me to design his first set of business cards. The brief went something like this: “I want something simple and clean. Louis Vuitton status. Classic but refreshing. Elitist. Oh. And it has to leave an impact on the people I give it to, like WTF?!”
The cards are just that. Ridiculously thick with an elitist attitude. Very understated and it’s giving the recipient a lot of credit. The dash lines, which will probably go over most people’s head, allude to measurement—since photography is all about light measurement and composition. The composition of the card achieves equilibrium—in a dynamic way—which are key ingredients to what makes a great portrait.
