I swallowed bricks today to digest the feedback I got from the AIGA San Francisco Portfolio Review. Having been insecure throughout design school, my insecurities were somewhat remedied when I was awarded Best Portfolio at the Spring Show. I was offered awesome feedback and received a fair amount of compliments but nothing punches a person square in the the face like the head of a studio I highly respect makes no other comment but suggestions to edit my work. He just kept pulling threads until my sweater unraveled.
It was all valid feedback but he tore it up. He was the only person to take all my insecurities, all the things I am aware of myself as a designer and poured acid on my wounds. He did, on the other hand, have great things to say to Rob—who I share a similar body of work. I left the portfolio review bruised, wiser, but heavily bruised from a pretty severe beat down.
I received great advice to take critiques with a grain of salt but that’s like me telling somebody not to think of the color purple. (purple. purple. purple. purple). The thought keeps lingering. This is my second year attending the Portfolio Day and I experienced a fair share of beat downs and pick-me-ups but this was brutal. Those familiar with my work were shocked to hear me categorized with the assumed 99& of people whose portfolio he reviews do not display a great sense of type. I was a part of that 99%. I’m no type aficionado just yet, but I aspire to be. I know. I know. I’m making the guy sound like a douche but he really isn’t. He just knew what to say to get me stirred up in this slur of thoughts.
Kate, however, walked out of Portfolio Day with a bright smile. She walked out a champ. They loved her. I’m proud as hell and she got what she deserved. I was over intellectual, uninteresting and apparently not quite fit. One Week out of college is purgatory.
Another question lingers. Do I pursue my knack for intellectualizing design and breaking down the process of problem solving and bore the living daylights out of the studios I aspire to work with? Or do I unleash my raw passion and intuition of designing on instinct? Apparently my work comes off as sterile and sometimes playful. My descriptions and delineation of a process seem to bore the hell out of some people who have beautiful designs that solve problems. I on the other hand, am an odd and unsettled mixture of this this awkwardly dressed dude with a solid portfolio who over-intellectualizes his work. Where the hell is my place?